Case Studies - CPI Antony Rowe LTD

The problem

When MKMJ and CPI Antony Rowe first started working together the web site was nothing more than an online brochure. Antony Rowe have a reputation within the print industry for embracing new technology and were keen to expand this to their web site. M studio worked closely with Antony Rowe to build an accurate picture of what they were hoping to deliver to their customers and what they expected the site to do for them in return.

The solution

Site was redesigned and content rewritten to targeted user cases and scenarios. The main aim was to drive up usage and to cut calls to the customer service centre. New tools and checklists were created to enable users of the site to find out as much information as possible.